I want you to imagine for a while that you are looking to buy a business. As you look through the advertisements in the paper. You come across an ad that says, “Profitable Ready Made Business it goes on to explain that it’s an ice cream van in a hot sunny area.

This sounds a really good business. I could really enjoy this. This is for me. You find that it comes with a brand-new ice cream van, plenty of ice cream and chocolate topping. The area that your franchise is assigned to is a new suburb, so new in fact; there are no houses, no people, no customers. This means you really have no business.

Does this sound familiar? Have you bought ready-made websites with lots of products, and been told that you will make a profit within 24 hours? Well, you went ahead and bought the product set up the new site and fixed up the payment buttons. What happened next? A big fat nothing!

Your new business is just like that ice cream van. It is beautiful and new and very well stocked, but you have no customers.

When you bought the business. You were told you could be making money within 24 hours. This was hype.

Is there a difference between hype and being scammed? There is a similarity in that both hype and scams are designed to get money off you. But there is a difference. Hype is not a total untruth. Hype is stretching the truth to make something appear better than it really is.

The difference is a scammer is much like a con man. The scammer uses totally dishonest means, total untruth to get you to part with your money. They often pose as something they’re not. I’m sure you have received e-mails from people posing as PayPal asking you go to the site and fill in your login details. With this information, they can fraudulently use your account your money.

On the other hand, Hype offers you a legitimate product, but over states the truth. It is good to keep in mind that any product that offers you instant success, over night wealth are using hype to get you to buy. Running any business takes work to succeed.

As in any business venture be it online or off-line, it will take time to build. You will need time to build a customer base. You need to get your customers trust. And even more important than all of this, you need to get customers.

Remember our ice cream van? Great new van. Plenty of products. No customers. Your new website is exactly the same. Nobody knows you’re there. You need to draw traffic to your new site. This doesn’t happen overnight. It’s a process that takes a lot of time and hard work.

How to go about getting traffic to your site is a subject I will discuss in another article.