Archive for July 30th, 2008
by Ken Knorr
Keep Focused
Search Engine Optimization (SEO) is targeted at achieving high search engine ranking for relevant keyword phrases. This can be achieved in many ways and SEO companies employ various techniques and strategies in order to take their clients? sites to Google?s top pages. But what is the best Search Engine Optimization strategy? This is really not a simple question to answer, for SEO techniques can get extremely sophisticated and often involve multi-component blends of methods and technologies.
Avoid Blackhat Techniques
To develop an effective SEO campaign one should avoid the so-called black hat techniques that exploit such risky practices as spamdexing, link farms and keyword stuffing which can result in a removal of the site from search engine listings. To be on the safe side you need to abide by the rules and guidelines set up by the major search engines.
KISS - Keeping it Simple
The proper functioning of any site to a large extent depends on the performance of its code and design. If you want to make your site appealing to users you shouldn?t overload it with bandwidth graphics and slowly loading animation. Keep the navigation simple and easily understandable for the users, while the main thing that drives them to your site is not the exquisite finery but the valuable and informative content that you offer. However important it is, design is always just a means of obtaining information.
Uniqueness Counts
Since we?ve identified information as a top priority of the SEO campaign, the site?s content is obviously the next element to consider. Just like the internet users, search engines are primarily interested in unique content that is highly relevant to the topic your site claims to be dealing with. The articles, manuals, guides and what-not that you place on your site, should be informative, clear and useful. Even if you manage to drive a lot of traffic to your site, the best Search Engine Optimization results would be when the users want to stay or come back to your resource for more information. And that would only be the case if you constantly update your site adding more content as often as possible.
Build proper internal links
Since we?ve identified information as a top priority of the SEO campaign, the site?s content is obviously the next element to consider. Just like the internet users, search engines are primarily interested in unique content that is highly relevant to the topic your site claims to be dealing with. The articles, manuals, guides and what-not that you place on your site, should be informative, clear and useful. Even if you manage to drive a lot of traffic to your site, the best Search Engine Optimization results would be when the users want to stay or come back to your resource for more information. And that would only be the case if you constantly update your site adding more content as often as possible.
Customize Your Approach
Discover more SEO techniques and practices and experiment, adjusting them to your specific needs and goals. There?s no best Search Engine Optimization strategy as such, there is one that is best for you.
About the Author:
The author is the President top SEO / SEM company Buildtelligence which serves clients in the United States, Europe and Austrailia, They provide SEO Services and Website Optimization.
by SFXsource
E-commerce has become an accepted practice of buying and selling products and the first task is to get products, build an orderly catalog, and upload them onto a working site. The second all important job is in being successful in e-commerce is getting interested visitors to your site. Various ways of building an online presence and getting traffic which apply to all types of e-commerce businesses follow.
1. Optimize your e-commerce shop for searching by adding a succinct site description, relevant keywords, and a title that describes your business.
2. Exchange links with other sites by adding a link pages or pages. For your links have the link text read the actual keyword that you like to use to drive business to your site opposed to your business title.
3. Join social networking sites and create pages for your business which can include your business URL and link to as many friends as possible. These networking sites are great methods of increasing your user and client base.
4. Participate in online forums related to your industry and post helpful tips and advice frequently as often each post allows you to add a URL link to your sites.
5. Submit articles that deal with your industry online to article directories. Resource boxes at the bottom of each article will include your URLs.
6. Submit frequent to free press release sites that cover any news or updates concerning your site or new content.
The key to a successful e-commerce site is getting enough traffic to turn into buying customers. Over time this traffic will grow into active users and referrers which will solidify your business’s success through the years. But remember, the above strategies need to be followed diligently in order to maintain and increase your search engine positions.
About the Author:
Search vast amounts of royalty free production music here, Royalty Free Music and check out SFXsource’s sound effect library and demo grehere, sound effects here, Sound Effects
by Anson Hall
There is no doubt that the content of your site is extremely important. This will help to attract the visitors to revisit your sites. At the same time it may also help you to improve the search engine ranking. However, you should also exchange links with the other websites when you are trying to drive traffic to your websites.
If you had a website in the past and you planned to have link swapping with other sites, you might just find any site and exchange links with this website. However, this is not a correct way to exchange links nowadays. You will need to think about it carefully before you actually have link swapping with a site.
There will be a lot of issues you will need to consider carefully when you are trying to exchange links. For instance, you will need to think about the pagerank of the website you will link to. You will only exchange links with sites which have a pagerank higher than one.
You will need to consider carefully the relevance of the website you will be linking to. You should only exchange links with sites which are relevant to yours.
There are people who think that you should never do any link exchanges since this may actually harm your ranking in the search engine. Yes it is very true that your search engine ranking may be harm if you try to exchange links with websites which do not really relevant to your site.
In fact, you may be able to boost your search engine ranking if you only exchange links with websites which are related to yours. You should always think about the relevance before exchanging links with other websites.
Search engine ranking is only one of the considerations when you are doing swapping. In fact, it should not be your sole concern. Your main concern should be the traffic you can get directly from the sites you are exchanging links with. This is why you are trying to exchange links with other sites.
You should also know that the amount of links exchanged should only be 15% of your link building program. Link swapping should only be a part of your link building campaign.
by Pen Name
Submitting articles are a very powerful form of advertisng for your websites. Beyond getting the articles read, something far more valuable can come from them. It is known as the backlink.
The power of article submitting comes from the sheer number of copies that are able to be published online. The number can reach in the hundreds of backlinks from just one article. That being said, the format is vital.
Google is no dummy and most of the other search engines follow their site these days. Google will filter most of the articles from the hundreds of directories unless you can diversify your article. The way to do this is to rewrite it.
Article spinning is probably one of the hardest things to pull off. Most of the software for this purpose is useless. The right way is to rewrite your articles by hand.
By submitting the same article to hundreds of dirctories, will get you many backlinks. If its the asame article however, Google will eventually filter out all of those links and article instances from their search results.
You can rewrite your article though in different words. Use different backlinks in the resource box. Use different titles and different authors.
Diversify each article you write as much as humanly possible. There are submission services out there who can take these version and randomly distribute them to thousands of directories.
Although you will probably not end up with hundreds of backlink credits per article, it is possible to recieve fifty or so.
Multiply this by ten or twewnty articles and your website can achieve many page one rankings. The key is to mix and match the content of your articles as much as possible. The more diverse the better.
Also, do NOT focus on just one backlink to market for. Google will pick up on this and further filter your links. Try to come up with a minimum of ten to twenty hyperlink text phrases for each of your websites.
Choose a domain name that is a keyword search phrase for your website. If you can get a dot com extension, it will be relatively easy to get a page one, number one ranking.
This ofcourse is contingent upon how your website is built. Make sure it is properly optimized and isn’t cross linked to other websites on your server.
Backlinks are vital to a websites success. They are more important than avoiding duplicate content. Duplicate content can really only kill you if it is on different websites that are on the same server.
About the Author:
article submitting is very powerful. Search engines generate half of all revenue from the internet these days. Article submission is inexpnsive, yet powerful. Article submission is inexpnsive, yet powerful. Submit Articles To Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
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SearchBiz: Google And The “M-Word,” Mozilla Engineering VP To Facebook, Flickr Founder Criticizes Yahoo & Digg Confirms Google Rumors (Sort Of)
The “M-word” has popped up recently several times around Google’s search market share and its paid search deal with Yahoo (now under Justice Department review). Google, of course, doesn’t see itself as a monopoly and is taking pains to distinguish itself from the likes of Microsoft and others who were…
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Google Maps Cleans Up Its Act
Google Maps (Earth) is far and away the company’s most successful product after search. It is now the second most popular mapping service online (Mapquest still leads) and the most popular mobile mapping tool (Mapquest Mobile is second), according to comScore. Every few months, it seems, Google “tweaks” the service,…
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Looking For Old News? Use Google’s News Archive Search
Today, the Search Engine Roundtable has a post explaining that Google News only shows results for news articles up to thirty-days old. To access any older news content, you must use Google News Archive Search. The thing is, not all Google News sources are included in Google News Archive Search….
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Google’s Send Mail Server Security Certificate Expires
It appears that Google’s Gmail SMTP (send mail) server might have let their secure certificate expire. I personally just got notified that the smtp.gmail.com server was not secure, due to the certificate expiring. Here is a screen capture:…
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Google Logos For NASA’s & Beatrix Potter’s Birthdays
Today, Google has a special logo up for NASA’s birthday. Yesterday, Google had a logo up for the late Beatrix Potter’s birthday. NASA was established on July 29, 1958. Potter was born on July 28, 1866 and died on December 22, 1943. Here are the logos:…
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A Comprehensive Look at Digg’s Recommendation Engine
It’s hard to believe but Digg’s latest feature, the recommendation engine is one that has been in the works for over two years. Before they developed images functionality, launched visualization tools, released Google, Netvibes, and Myspace widgets, developed Facebook functionality, rolled out dataportability enhancements, released updates to the comment…
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Search Illustrated: The ROI Of SEO
Organic optimization brings more than just results in the search engines. This week’s infographic shows off the additional benefits and return on investment that comes along with properly optimizing a site and pursuing targeted keywords:…
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
 Remember Google losing its head of PR, Elliott Schrage, to Facebook back in May? Google has quietly found a replacement, that of Rachel Whetstone. She formerly headed corporate communications for Google in Europe. Google confirmed to us she was named to the post several weeks ago, though no announcement was made. But her replacement got some coverage — BBC editor Peter Barron is reportedly going to join Google as head of communications for the UK, Ireland and Benelux regions according to this Guardian UK report.
Click to continue reading…
Google Maps (Earth) is far and away the company’s most successful product after search. It is now the second most popular mapping service online (Mapquest still leads) and the most popular mobile mapping tool (Mapquest Mobile is second), according to comScore.
Every few months, it seems, Google “tweaks” the service, adding new features here and there (walking directions were added last week). Today’s feature-add is a clean up of the interface, which makes it slightly larger, easier to expand to full screen and removes a bit of what Google itself calls “the clutter” of the previous UI.
Click to continue reading…
Today, the Search Engine Roundtable has a post explaining that Google News only shows results for news articles up to thirty-days old. To access any older news content, you must use Google News Archive Search.
The thing is, not all Google News sources are included in Google News Archive Search. In fact, you must qualify your content by requesting that Google add you to this special index. Google is specifically looking for “historical content,” for this index.
Click to continue reading…
It appears that Google’s Gmail SMTP (send mail) server might have let their secure certificate expire. I personally just got notified that the smtp.gmail.com server was not secure, due to the certificate expiring. Here is a screen capture:
Click to continue reading…
Today, Google has a special logo up for NASA’s birthday. Yesterday, Google had a logo up for the late Beatrix Potter’s birthday. NASA was established on July 29, 1958. Potter was born on July 28, 1866 and died on December 22, 1943.
Here are the logos:
Click to continue reading…
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