Search engines are the gateway for any web business, Google being the most prominent out there. It’s important to get the highest page listing possible as few people searching for what they’re looking for, will go several pages deep into their search listings. There are companies out there making tempting promises to get you on the first page often times at exorbitant prices.

Finding tried and true ways to get organic traffic meaning being found during a regular search, not by pay per click ads as seem on the right column of the listing, is the best and most solid way to build your web site’s traffic long term. Here’s what search engine optimization boils down to:

1. Content is key. Real content that is interesting for real people. Not just picking a keyword or phrase and writing a bunch of garbage that really makes no sense in order to trick the search engine spiders, otherwise known as keyword stuffing. You really don’t want your keywords to be much above 2-4% of the overall content.

2. Links back to your site from other’s sites provide validation. The more links particularly links that relate to your site’s content, the higher your page ranking will be. Methods to get link backs range from link exchanges with other websites in related topics, to writing articles about the topic you’re dealing with, to social bookmarking sites and such.

3. Updated, and expanding content. You can’t just put a page up and expect to keep the same page ranks. Your site needs to have new material, this is important not just for web spiders, but for human visitors as well. If they can expect to see something new and interesting at least three times a week, they’ll keep coming back and it takes an average of seven visits before someone decides to either post in a forum or buy something in a shopping cart.

4. Web structures that make sense. Your web site should have clearly structured navigational links, your landing page or front page should have links to everything else on the site.

5. Text rules everything in web content. Search engine spiders ignore Javascript, they ignore graphics, and until very recently, they couldn’t read text in Flash animations. If the search engine spiders can’t read it, it doesn’t get used to help your page rankings.

The real secret to long term success with web site optimization is to make sure your site is usable and interesting, both to the search engine spiders and to your human visitors. Keep adding fresh content that makes them both want to come back for more, and your site will continue to grow in popularity with both.

Some of the people that are making money doing this are not millionaires by a long shot, but when you make two hundred fifty thousand every year or, I think that is great comfortable living. Don’t get suckered into becoming a instant billionaire, if you make that much money a month (ten thousand a month or more), trust me, you are living a great life.

It’s unfortunate that people want to be instant millionaires. What you need to realize is even ten thousand dollars a month can create a phenomenal income for you. See marketing on the internet is great, but just like any business, you have to know what you are doing. At least know the technical parts such as building a website.

I say that all you have to do is offer something unique to the world. You know how you keep hearing when you talk to search engine optimizers and webmasters, they are always talking about “Unique Content”? That is all their is to it! Offer something new to the world and you will be a star on the internet.

So the first step is definitely to offer something that is not already there. Or offer a better version of what already exists. Their are so many products and services on the internet that do just that. All they did was do what was already happening a little faster than the rest and off you go.

Think of unique content as the foundation. If you lay the foundation properly, which I warn you, will take time, your skyscraper will go straight through the roof in just seconds. It is just how things work in nature, and this is how they will work in your internet business. You hear people talk about how hard it was and how much work they’ve put in which has finally paid off, well this is exactly what they are talking about.