Archive for August 6th, 2008
For some time I’ve tried to argue that product search is part of “local search,” because 90 percent or more of all products searched for online are purchased in physical stores. This is a neglected part of the local search story, which has heretofore largely been about “plumbers and pizza.” The internet is fundamentally a research tool that drives offline transactions. E-commerce is, relatively speaking, a niche phenomenon.
That’s why mobile applications such as TheFind’s new iPhone app or Slifter and others are significant: they help bridge the gap between the internet and physical stores. They also help make this online-offline connection more transparent to brands, retailers and agencies. Consumers are way ahead of them all.
Click to continue reading…
 Rob Crigler is Director, Interactive Marketing for Orkin (NYSE: ROL) overseeing online media, DRTV, web dev, Internet yellow pages, SEO and SEM. Rob has over 20 years marketing experience, and he has been working in the interactive space for so long that he can actually remember days of the Internet long before the domination of search by the “Do No Evil” empire. He is currently focused on connecting the dots between the impact of offline advertising (for example, TV advertising’s influence on search) and online to help optimize all marketing efficiency. Rob formerly served as Director of Search Engine Optimization for Avenue A | Razorfish, and he has been quoted numerous times in publications including The Wall Street Journal, Atlanta Business Chronicle, The Atlanta Journal-Constitution, DMNews, and Target Marketing Magazine.
Below, Rob offers insight into running multiple agencies and integrating all of the programs to maximize the impact across all of your marketing efforts, what search really means to the future of marketing, and of course where to consume the best and most meat in Atlanta (Rob is blessed with genetically great cholesterol).
Click to continue reading…
 Many B2B marketers are frustrated by their inability to reach executive-level decision makers. Recent research indicates they needn’t look further than the internet. Let’s explore how marketers can utilize search engines to easily and cost-effectively reach executives online.
Click to continue reading…
Google has launched Google Insights for Search, a tool that helps advertisers and marketers understand searcher behavior. The tool offers a comprehensive set of statistics based on search volume and patters. You can compare seasonal trends, geographic distributions, and category-specific searches, and you can group all these variables together to get extremely specific. In addition, Google allows you see “rising searches” overall or in a specific filter that you have set up.
Overall, this seems to be a huge extension to Google Trends, Google Ad Planner, and the tools available within AdWords to advertisers. I will share some examples with you below, in order to help you understand the powerful set of features Google Insights for Search can offer you.
Click to continue reading…
I was chatting with Danny about the Yahoo Olympics Shortcut on the Daily SearchCast and Danny noticed that a search for beach volleyball olympics on Google returns a Google OneBox result.
Click to continue reading…
For some time I’ve tried to argue that product search is part of “local search,” because 90 percent or more of all products searched for online are purchased in physical stores. This is a neglected part of the local search story, which has heretofore largely been about “plumbers and pizza.” The internet is fundamentally a research tool that drives offline transactions. E-commerce is, relatively speaking, a niche phenomenon.
That’s why mobile applications such as TheFind’s new iPhone app or Slifter and others are significant: they help bridge the gap between the internet and physical stores. They also help make this online-offline connection more transparent to brands, retailers and agencies. Consumers are way ahead of them all.
Click to continue reading…
Rob Crigler is Director, Interactive Marketing for Orkin (NYSE: ROL) overseeing online media, DRTV, web dev, Internet yellow pages, SEO and SEM. Rob has over 20 years marketing experience, and he has been working in the interactive space for so long that he can actually remember days of the Internet long before the domination of search by the “Do No Evil” empire. He is currently focused on connecting the dots between the impact of offline advertising (for example, TV advertising’s influence on search) and online to help optimize all marketing efficiency. Rob formerly served as Director of Search Engine Optimization for Avenue A | Razorfish, and he has been quoted numerous times in publications including The Wall Street Journal, Atlanta Business Chronicle, The Atlanta Journal-Constitution, DMNews, and Target Marketing Magazine.
Below, Rob offers insight into running multiple agencies and integrating all of the programs to maximize the impact across all of your marketing efforts, what search really means to the future of marketing, and of course where to consume the best and most meat in Atlanta (Rob is blessed with genetically great cholesterol).
Click to continue reading…
Many B2B marketers are frustrated by their inability to reach executive-level decision makers. Recent research indicates they needn’t look further than the internet. Let’s explore how marketers can utilize search engines to easily and cost-effectively reach executives online.
Click to continue reading…
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
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Yahoo Search Launches Olympics Shortcuts
The Yahoo Search Blog announced that they have launched their 2008 Summer Olympics Yahoo Search Shortcuts. Yahoo Search Shortcuts allow you to search for specific phrases and Yahoo will return an enhanced search listing with premium information. For example, a search for Olympics medal count returns the current standings, by…
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Vote Count Controversy: Yahoo Shareholder Wants Recount
At last Friday’s annual Yahoo shareholder meeting, the Yahoo slate of directors was re-elected, with CEO Jerry Yang and Chariman Roy Bostock receiving 15 percent and 20 percent “no” votes. AllThingsD points out these numbers are actually better than last year, in the absence of the MicroHoo controversy and proxy…
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Bruce Clay, Inc. and Search Marketing Expo - SMX Team Up For Inaugural Search Engine Marketing Event
Bruce Clay, Inc. will be presenting its SEOToolSet Training from October 9-10 as an expansion of Search Marketing Expo - SMX East. “SMX is one of the strongest opportunities for networking and education available in the search marketing industry,” said Bruce Clay, president and founder of Bruce Clay, Inc. “That…
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Yahoo Introduces Contextual Display Ad Targeting To RightMedia Exchange
Yahoo has partnered with LucidMedia to bring contextual display ad targeting capabilities to the company’s RightMedia ad exchange. Advertisers will be able to contextually target display ads according to 63 vertical ad categories that RightMedia has established for the program. They include things like automotive, careers & jobs, clothing &…
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Google Loses Richard Kimber To Friendster & Yahoo Loses Adam Hyder To Jobvite
TechCrunch is reporting that Google and Yahoo both lost two important employees. Google lost Richard Kimber, Google’s Managing Director of Sales and Operations for South East Asia, to Friendster. Yahoo lost Adam Hyder, Yahoo’s Senior Director of Engineering for its Advertising Management Platform, to Jobvite….
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Googler Asks, “Marry Me” Via Google Maps
The Google Earth Blog reports that Googler Michael Weiss-Malik has proposed to his girlfriend, Leslie, via Google Maps. They documented everything on their new web site, MarryMeLeslie.com, but here is a picture of the proposal using an embeddable Google Map: View Larger Map…
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Google Sued For Patent Infringement Over AdSense
Google Sued For Infringing Patent With AdSense from InformationWeek reports Google has been sued for the fourth time this year over patent infringement, this time by Daniel D. Wexler, who has a patent named Third-party on-line accounting system and method therefor. The patent was filed on October 11, 1996 and…
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The Halo Effect
Perhaps the greatest benefits of organic SEO are the unexpected rankings a site can get by earning a top spot in the engines. This week’s infographic demonstrates how, through solid search marketing, related phrases can get ranked without additional or intentional efforts:…
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SMX East - 3 Days, 50+ Sessions
Check out the just-posted agenda for Search Marketing Expo - SMX East and see why this event is the "must-attend" search marketing event of 2008. SMX East will be held October 6-8, 2008 at the Jacob K. Javits Convention Center in New York City. SMX East has sessions designed…
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
- 5 tips for improving landing page relevancy - adCenter Blog for Advertisers, adcentercommunity.com
- AdWords Downtime: August 9, 10am-2pm PDT, AdWords API Blog
- Are You Bidding on the Right Keywords?, Yahoo! Search Marketing Blog
- Behind Nike’s Lawsuit Lies a Branding Story, Ad Age
- DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media, Google
- How to do Negative Keyword Research (Part 2), Site Visibility
- PPC Averages can Hide Incremental Nightmares, Rimm Kaufman
- Top 5 Best Practices for Microsoft Content Ads - adCenter Blog for Advertisers, adcentercommunity.com
- What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads, PPC Hero
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Web Analytics
Other Items
- A Google.com Without Copyright Notice, Google Blogoscoped
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Google has launched Google Insights for Search, a tool that helps advertisers and marketers understand searcher behavior. The tool offers a comprehensive set of statistics based on search volume and patters. You can compare seasonal trends, geographic distributions, and category-specific searches, and you can group all these variables together to get extremely specific. In addition, Google allows you see “rising searches” overall or in a specific filter that you have set up.
Overall, this seems to be a huge extension to Google Trends, Google Ad Planner, and the tools available within AdWords to advertisers. I will share some examples with you below, in order to help you understand the powerful set of features Google Insights for Search can offer you.
Click to continue reading…
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