So you have a company, you have a web site, and your getting no traffic, and have decided to search engine optimize. How do you go about selecting the right company or SEO consultant?

Unfortunately, the bad news is the most people have no idea how to select the right company. First, there is a lot of jargon like links, anchor text, page rank, etc., etc. To further complicate, the claims of SEO companies are all over the map and some charge $20 per month while others charge $20,000 per month.

Fortunately, there are a number of simple steps and criterion that you can apply to find the right search company for you.

The First Test Is What Happens At Home

We always scratch our head at why people would hire SEO companies that cannot demostrate a success with their own site. It is absolutely mandatory that you get them to show you what that have done with their own sites.

Have Them Explain In Detail What They Plan To Do

Our belief is that if a company cannot show you a step by step plan to attack your site, then they don’t deserve your business. Make sure you interview 3 candidates so you can compare and contrast their approaches.

Three Major Items To Investigate

Bottom line, you want to generate additional sales for your company. In our experience, any Internet marketing campaign that is successful requires the components before it really starts making the cash register ring:

- What Search Terms; — The first step in any SEO plan of attack is to get other, related web sites linking to yours. This greatly helps improve your rankings and in one form or the other, is the major activity performed by your search company.

Work With The SEO Company To Establish Realistic Goals

Anybody with a web site obviously wants to rank #1 in Google and all other search engines for everything related to their web site. Unfortunately, unless you plan on spending a BUNCH of money, that is just not realistic. Before you and your SEO company start a campaign, both of you should be onboard with what you can expect, the amount of traffic that might ultimately result, and the steps that will likely be needed.

By following these guidelines, you could make a very good choice for a search optimization company. Unfortunately, however, there is a ton of fly-by-night operations out there so be careful and do your due diligence.

This entry was posted on Thursday, August 14th, 2008 at 11:45 am and is filed under Seo. You can follow any responses to this entry through the RSS 2.0 feed. Comments and pings are closed.

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