Archive for August 15th, 2008
by Derek Gehl
Which search engine marketing strategy should one concentrate on, free or paid? You should think of search marketing like a sandwich: it just doesn’t work with only one slice of bread!
For increased traffic and sales combine the power of organic (free) and pay-per-click search engine marketing. Together, they will help you reach your goals of more traffic and sales in both the short AND long term.
The trick is to use both search engine marketing strategies so that they build on each other.
Step 1. Do keyword research and then build a content-rich website around keywords your target market is searching on.
Step 2. Now pile on some pay-per-click advertising, with each ad built on a single keyword. Use PPC to bring more visitors to your site and measure your sales per visitor, called your sales conversion rate. Your PPC campaign will quickly show you which keywords bring in the most visitors, which result in the most sales and which ones are duds.
Step 3. Take the best-performing keywords from your PPC campaigns and tweak your site with them. By emphasizing them in your content and code, you’ll start ranking well for those keywords in the organic listings (the regular listings that come up when someone uses a search engine).
You can even build landing pages when you find a group of top-performing keywords that relate to one another. You can build a page around the keywords that contains specific information about that keyword group that would appeal to searchers who are searching those keywords.
PPC will bring first-time visitors flocking to your site for the answers to their search. By finding out what works in PPC, you can adjust the keywords on your site to get a higher search engine ranking, so over time you’ll build up your free traffic.
And here’s an added bonus! If you can get both your PPC ads and your organic listings on the same page of the search results you will have a search engine marketing strategy that is far greater than the sum of its parts.
SEO and pay-per-click, with a delicious keyword filling it is a search sandwich!
About the Author:
CEO of Internet Marketing Center, Derek Gehl educates Internet business owners on how to create incomes of up to $2.5 MILLION or more per year online. Now you can discover the proven Internet Marketing and search engine marketing strategies Derek uses to Quickly & Easily make money online!
Our first SMX Brazil conference ran last week, and by most accounts was quite a success, with over 500 attendees. Search Engine Land columnist Sara Holoubek was there, and offers her thoughts on both the conference itself and the reactions of other attendees in SMX Sao Paulo Wrap Up.
Our first SMX Brazil conference ran last week, and by most accounts was quite a success, with over 500 attendees. Search Engine Land columnist Sara Holoubek was there, and offers her thoughts on both the conference itself and the reactions of other attendees in SMX Sao Paulo Wrap Up.
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
-
6 Common Website Mistakes That Are Costing You Money
As I’m reviewing company websites to prepare for our August SEO Training Class, I’m struck by how often I see the same website mistakes. Since we’ve been offering the SEO classes over the past 7 months, we’ve reviewed over 40 websites. In each class of 6 online marketers, there’s…
-
Google Reader Improves Friends Sharing Feature
The Google Reader Blog announced they have added a few features to improve the flexibility of sharing your feeds with your friends. With the new feature, you can now manage your “Friends list” in Google Reader, separate from your Gmail chat contacts. Why is that important? Well, when Google Reader…
-
YouTube Changes Their Minds On Streaming Video: They Won’t Do It
Earlier this year, we reported that YouTube said they will be providing live streaming features by the end of 2008. According to a new report at Silicon Alley Insider, YouTube now says they will not be releasing live streaming this year and likely not even next year. A source told…
-
India Sues Google, Yahoo & Microsoft For Allowing Sex Selection Search Ads
India’s National Newspaper reports that India’s Supreme Court is suing Google, Yahoo and Microsoft for allowing “sex selection” ads. India has a law that does not allow the sale or advertisement of services that allow people to pick the sex of their unborn child. India has virtually stopped all advertisements…
-
Live Search Maps Offer Local Ads
The Virtual Earth blog wrote about how Live Search Maps can have sponsored ads, as icons or logos, embedded directly in the local results. This is a feature Google had at least since August 2006 and Google Earth had since February 2007. I am not sure how long Live Search…
-
3,000+ Hours Of Olympic Video: Can Search Engine Users Find It?
During the 2008 Beijing Olympics, NBCOlympics.com is streaming 2,200 hours of exclusive live Olympic video, as well as over 3,000 hours of replays. This content is housed exclusively on the NBC site. Users can search NBCOlympics.com to watch their favorite highlights or catch something they may have missed. But…
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Boom: Apple Worth More Than Google, AllThingsD
- Google Searches Sought In Defamation Suit Against Cisco, InformationWeek
- Google’s Schmidt talks stocks, huge mobile opportunity, scandals, advertising and YouTube with Jim Cramer, VentureBeat
- No Split for Google (Still), Wired
- Facebook faces class-action suit over Beacon, Network World
- Online Campaign Ads Come Into Their Own, National Journal Online
- Wikipedia Wins Dismissal of Baseless Defamation Claims, Electronic Frontier Foundation
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
 As I’m reviewing company websites to prepare for our August SEO Training Class, I’m struck by how often I see the same website mistakes.
Since we’ve been offering the SEO classes over the past 7 months, we’ve reviewed over 40 websites. In each class of 6 online marketers, there’s never a dearth of problems to point out to them. I’m not talking about minor glitches here, but stuff that prevents the website from reaching its full potential with the search engines. In other words, as long as these problems exist, they’re not going to be able to gain all the targeted search engine traffic that they could be.
To put it into terms that anyone can relate to–the company is basically losing money every day they don’t fix their website.
Here are 6 common website mistakes that could be costing you money:
Click to continue reading…
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
-
6 Common Website Mistakes That Are Costing You Money
As I’m reviewing company websites to prepare for our August SEO Training Class, I’m struck by how often I see the same website mistakes. Since we’ve been offering the SEO classes over the past 7 months, we’ve reviewed over 40 websites. In each class of 6 online marketers, there’s…
-
Google Reader Improves Friends Sharing Feature
The Google Reader Blog announced they have added a few features to improve the flexibility of sharing your feeds with your friends. With the new feature, you can now manage your “Friends list” in Google Reader, separate from your Gmail chat contacts. Why is that important? Well, when Google Reader…
-
YouTube Changes Their Minds On Streaming Video: They Won’t Do It
Earlier this year, we reported that YouTube said they will be providing live streaming features by the end of 2008. According to a new report at Silicon Alley Insider, YouTube now says they will not be releasing live streaming this year and likely not even next year. A source told…
-
India Sues Google, Yahoo & Microsoft For Allowing Sex Selection Search Ads
India’s National Newspaper reports that India’s Supreme Court is suing Google, Yahoo and Microsoft for allowing “sex selection” ads. India has a law that does not allow the sale or advertisement of services that allow people to pick the sex of their unborn child. India has virtually stopped all advertisements…
-
Live Search Maps Offer Local Ads
The Virtual Earth blog wrote about how Live Search Maps can have sponsored ads, as icons or logos, embedded directly in the local results. This is a feature Google had at least since August 2006 and Google Earth had since February 2007. I am not sure how long Live Search…
-
3,000+ Hours Of Olympic Video: Can Search Engine Users Find It?
During the 2008 Beijing Olympics, NBCOlympics.com is streaming 2,200 hours of exclusive live Olympic video, as well as over 3,000 hours of replays. This content is housed exclusively on the NBC site. Users can search NBCOlympics.com to watch their favorite highlights or catch something they may have missed. But…
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Boom: Apple Worth More Than Google, AllThingsD
- Google Searches Sought In Defamation Suit Against Cisco, InformationWeek
- Google’s Schmidt talks stocks, huge mobile opportunity, scandals, advertising and YouTube with Jim Cramer, VentureBeat
- No Split for Google (Still), Wired
- Facebook faces class-action suit over Beacon, Network World
- Online Campaign Ads Come Into Their Own, National Journal Online
- Wikipedia Wins Dismissal of Baseless Defamation Claims, Electronic Frontier Foundation
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Video, Music & Image Search
Other Items
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Our first SMX Brazil conference ran last week, and by most accounts was quite a success, with over 500 attendees. Search Engine Land columnist Sara Holoubek was there, and offers her thoughts on both the conference itself and the reactions of other attendees in SMX Sao Paulo Wrap Up.
Our first SMX Brazil conference ran last week, and by most accounts was quite a success, with over 500 attendees. Search Engine Land columnist Sara Holoubek was there, and offers her thoughts on both the conference itself and the reactions of other attendees in SMX Sao Paulo Wrap Up.
Our first SMX Brazil conference ran last week, and by most accounts was quite a success, with over 500 attendees. Search Engine Land columnist Sara Holoubek was there, and offers her thoughts on both the conference itself and the reactions of other attendees in SMX Sao Paulo Wrap Up.
As I’m reviewing company websites to prepare for our August SEO Training Class, I’m struck by how often I see the same website mistakes.
Since we’ve been offering the SEO classes over the past 7 months, we’ve reviewed over 40 websites. In each class of 6 online marketers, there’s never a dearth of problems to point out to them. I’m not talking about minor glitches here, but stuff that prevents the website from reaching its full potential with the search engines. In other words, as long as these problems exist, they’re not going to be able to gain all the targeted search engine traffic that they could be.
To put it into terms that anyone can relate to–the company is basically losing money every day they don’t fix their website.
Here are 6 common website mistakes that could be costing you money:
Click to continue reading…
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