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Archive for August 19th, 2008

The Greatest Marketing Idea of All Time

by Jim Spence

I saw a sales page dealing with Viral Marketing. The author made some claims that made me skeptical. Then I started reading about a new Viral Marketing Idea which was about as different as anyting that I had ever seen.

Their viral marketing strategy begins with their e-book being given away for free without even asking for your e-mail address. That is unheard of in modern Internet Marketing.

Affiliate Marketing is one of the most popular ways of making money online. There are thousands and thousands of products that you can promote and sell. Many products have a generous percentage given to the affiliate. Some even 70-100% of the cost to the consumer.

The key to getting started with this revolutionary strategy is to pick an affiliate product which is something that would be considered to be an impulse type product that will solve a pressing problem for the end buyer. Once the niche and the product are chosen, other related and associated products are selected which have resale rights.

How important is high Search Engine placement? It used to be that you MUST be listed high in the Search Engines. Not anymore with this strategy. All marketing is done in a viral method. Free items are ALWAYS given away as an inducement.

The creation of e-documents which solve problems, with the affiliate products woven throughout the document, is done in order to promote the affiliate products in a low key style.

Once the products that you want to promote and sell are woven throughout the document, you will give this article away for free to many ezine publishing sites. The distribution will be viral.

This viral article marketing strategy will work better than e-books. Viral Articles can be written in large numbers and distributed easily. The article can pre-sell the e-document.

To study this strategy, it is suggested that the free e-book be downloaded and analyzed in detail.

Jim Spence, Internet Marketing Expert

Master-Affiliate-Pro.com

About the Author:

Yahoo Buzz Opens All Publishers & Web Sites

Yahoo Buzz is now open to all publishers and web sites. Yahoo announced that any Yahoo user can now “buzz up” any content from any publisher on the Web.

Yahoo Buzz launched in February of this year, as a Digg competitor. It was locked down to about 100 publishers and grew to over 400, since then. Yahoo said they have over 5 million users that have participated in the site. But now, any user can submit any web page, on the web.

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Optimizing Google OneBox and Yahoo! Shortcut Local Listings

Locals Only - A Column From Search Engine Land

If you have a site you want to optimize for local searches, you generally want the site to appear in the web search local listing (Google Onebox or Yahoo! shortcut). Creating a page for your local listing could be a determining factor in your listing’s appearance. Below, an easy four step guide to creating a great, complementary page for your local listing.

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SearchCap: The Day In Search, August 18, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Using Competitive Intelligence To Protect Your Brand

    Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads. My current understanding of Google’s policy is that it’s OK to bid on a competitive…

  • Industrial Strength: New Column From Search Engine Land

    Our newest Search Engine Land column, Industrial Strength, launches today. Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together….

  • Google Testing Showing Blog Results Instead Of Sitelinks?

    Jesse from the Pink Cake Box sent me a screen shot of Google testing a different form of Google Sitelinks. Instead of showing Google Sitelinks under a search listing, Google was showing relevant blog posts from her blog. Here are pictures illustrating this:…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Using Competitive Intelligence To Protect Your Brand

Industrial Strength - A Column From Search Engine Land Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads. My current understanding of Google’s policy is that it’s OK to bid on a competitive brand name, but it is not OK to use in your ad. Yahoo’s policy appears to be a bit stricter, and does allow for the possibility of prohibiting the bidding on a trademarked term.

So how big a problem is this? Let’s look at some data, courtesy of Hitwise for searches on the brand name “Orbitz“:

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Industrial Strength: New Column From Search Engine Land

Industrial Strength - A Column From Search Engine LandOur newest Search Engine Land column, Industrial Strength, launches today. Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together. The Industrial Strength column appears weekly at Search Engine Land.

Our Industrial Strength columnists are:

Jonathan Ashton, Vice President of SEO and web analytics for Agency.com
Eric Enge, President of Stone Temple Consulting
David Roth, Director of Search Engine Marketing, Yahoo!, Inc.
Tony Wright, founder & CEO of WrightIMC

In today’s debut article, Eric Enge explores the issues, consequences and options available when others bid on your brand or use your brand name in their ads. Read on in Using Competitive Intelligence To Protect Your Brand.

Google Testing Showing Blog Results Instead Of Sitelinks?

Jesse from the Pink Cake Box sent me a screen shot of Google testing a different form of Google Sitelinks. Instead of showing Google Sitelinks under a search listing, Google was showing relevant blog posts from her blog.

Here are pictures illustrating this:

Click to continue reading…

Search Engine Optimization: Back To Basics

As search marketers, businesspeople, and human beings, many of us are quite busy these days. There just isn’t enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking. …

SEM Success In 10 Minutes A Day

No time to pay attention to your search engine marketing lately? You’d be surprised what you can do to improve your small business marketing efforts in 10 minutes. Is your keyword research up to date? How about your sitemap? Are you Twittering yet? Tackle these 10 simple tasks and you’ll see results for your small business site. …

Tightly-Themed Ad Groups: The PPC Pro Advantage

Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists into powerful ad group packages. …