Archive for August 27th, 2008
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
Click to continue reading…
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
Click to continue reading…
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Google Now
Searching For Synonyms
Blink, and you might have missed it. Google’s now doing synonym searching.
It’s something they quietly noted in a past Google blog post and one that
comes up again today in a post that covers how Google uses experiments to
improve the search interface….
- Sir, Would
You Like Fries With Those Links?
Recently in several SEO forums I noticed a number of threads discussing
ways to find and build "economical" links. The forum participants wanted
to know how they could initiate "safe" reciprocal linking as well as
"fast" submissions to free article directories. They reasoned these
tactics were worth doing because…
- Social
Media Marketing ROI- Metrics and Analysis
When I attended South by Southwest 2008, I had the pleasure of attending a
panel where four somewhat lost panelists were (with difficulty) trying to
come up with metrics to measure success from a social media marketing
campaign. I was a little annoyed when they concluded that there were…
- Register
for SMX East Now — You Save $400
Register for SMX East today and get your ticket for the must-attend
interactive and search marketing event of the year. You save $400 by
registering now. SMX East will be held October 6-8 at the Jacob Javits
Convention Center in New York City. SMX East will deliver……
- MapQuest
Introduces New (Beta) Look, Features
AOL’s MapQuest remains the top brand in online mapping and is still the
most visited mapping site, despite recent gains by Google Maps. However,
as the "incumbent" MapQuest has been somewhat resistant to experimentation
and slower to adopt new features. But this morning the site is launching
what promises to…
- Search
Illustrated: Organic Vs. Paid Overall Performance
A lot of times paid and organic search campaign results can look very
different. Especially at launch, organic conversion cost will seem much
higher as rankings and, consequently, ROI take time to appear. This week’s
infographic demonstrates how organic search campaigns can show more
cost-effective long-term performance:…
- Google.com
Finally Gets Google Suggest Feature
After being in testing for literally years, Google Suggest is finally
coming to Google.com. This is the feature where as you start to type in
the search box, related searches automatically appear below where you are
typing….
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Google
joins group to offer free Wi-Fi in Milpitas, News.com
- Ex-Yahoo
execs take on brand ad network, raise funds, News.com
-
Inventor sues Google, Verizon, others on voicemail, Forbes
Microsoft Ranks as Top U.S. Online Display Advertiser in June, According
to comScore Ad Metrix, comScore-
Report: Google Backing Another Undersea Cable Project, WebProNews
-
Technorati Buys Online Blog Network Blogcritics, paidContent.org
Link Building
Local, Maps & Mobile
Paid Search & Contextual
- 3 Silly Mistakes
you Might be Making When Optimising your PPC Campaign,
www.sitevisibility.co.uk
-
AdSense Login System is Broken, ekstreme.com
-
5 Bad PPC Symptoms that Usually are NOT Click Fraud, Serengeti
Communications
-
Accidental Ad Blocker, Washington Post
-
Ad serving for everyone, Inside AdSense
-
AdWords Report Center: Summer cleaning, Inside AdWords
-
Google Quality Score Update, Ophir Cohen
Internet Explorer 8’s InPrivate Could Block Advertising, Wired-
Searcher Behaviour Research - SES San Jose 2008 , adCenter Blog
-
The Biggest Search Marketing Lie Ever Told, Lairig Marketing
Searching
SEM Industry
SEO & SEM
-
Page One Results On Google Is Going To Get Harder |, itstheroi.com
- SEO
Success — Guess What…Content Works! , Search Engine Watch Blog
-
Basics of Repurposing Content for Blogs, Online Marketing Blog
- Does the
Encoding of a Web Site Matter for Google?, Search Engine Roundtable
- Free
SEO Tips for Google Search Suggest, SEO Book
-
Getting Google Webmaster Tools Gadgets On Your Homepage, ShoeMoney
- Getting
Shoppers From Search to Store, Ad Age
-
Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO,
SEOmoz
-
Optimizing for Navigational Searches, SEO.com
-
Search Engines Are Like Your College Professor, Yahoo! Search
Marketing Blog
SES San Jose Site Clinics, Dave Naylor- Weapons
of Mass Optimization, Search Engine Watch Blog
Social Media
Video, Music & Image Search
Other Items
Recent Hot Items From Sphinn, Our
Social News Sharing Site:
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
Click to continue reading…
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
Click to continue reading…
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Google Now
Searching For Synonyms
Blink, and you might have missed it. Google’s now doing synonym searching.
It’s something they quietly noted in a past Google blog post and one that
comes up again today in a post that covers how Google uses experiments to
improve the search interface….
- Sir, Would
You Like Fries With Those Links?
Recently in several SEO forums I noticed a number of threads discussing
ways to find and build "economical" links. The forum participants wanted
to know how they could initiate "safe" reciprocal linking as well as
"fast" submissions to free article directories. They reasoned these
tactics were worth doing because…
- Social
Media Marketing ROI- Metrics and Analysis
When I attended South by Southwest 2008, I had the pleasure of attending a
panel where four somewhat lost panelists were (with difficulty) trying to
come up with metrics to measure success from a social media marketing
campaign. I was a little annoyed when they concluded that there were…
- Register
for SMX East Now — You Save $400
Register for SMX East today and get your ticket for the must-attend
interactive and search marketing event of the year. You save $400 by
registering now. SMX East will be held October 6-8 at the Jacob Javits
Convention Center in New York City. SMX East will deliver……
- MapQuest
Introduces New (Beta) Look, Features
AOL’s MapQuest remains the top brand in online mapping and is still the
most visited mapping site, despite recent gains by Google Maps. However,
as the "incumbent" MapQuest has been somewhat resistant to experimentation
and slower to adopt new features. But this morning the site is launching
what promises to…
- Search
Illustrated: Organic Vs. Paid Overall Performance
A lot of times paid and organic search campaign results can look very
different. Especially at launch, organic conversion cost will seem much
higher as rankings and, consequently, ROI take time to appear. This week’s
infographic demonstrates how organic search campaigns can show more
cost-effective long-term performance:…
- Google.com
Finally Gets Google Suggest Feature
After being in testing for literally years, Google Suggest is finally
coming to Google.com. This is the feature where as you start to type in
the search box, related searches automatically appear below where you are
typing….
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Google
joins group to offer free Wi-Fi in Milpitas, News.com
- Ex-Yahoo
execs take on brand ad network, raise funds, News.com
-
Inventor sues Google, Verizon, others on voicemail, Forbes
Microsoft Ranks as Top U.S. Online Display Advertiser in June, According
to comScore Ad Metrix, comScore-
Report: Google Backing Another Undersea Cable Project, WebProNews
-
Technorati Buys Online Blog Network Blogcritics, paidContent.org
Link Building
Local, Maps & Mobile
Paid Search & Contextual
- 3 Silly Mistakes
you Might be Making When Optimising your PPC Campaign,
www.sitevisibility.co.uk
-
AdSense Login System is Broken, ekstreme.com
-
5 Bad PPC Symptoms that Usually are NOT Click Fraud, Serengeti
Communications
-
Accidental Ad Blocker, Washington Post
-
Ad serving for everyone, Inside AdSense
-
AdWords Report Center: Summer cleaning, Inside AdWords
-
Google Quality Score Update, Ophir Cohen
Internet Explorer 8’s InPrivate Could Block Advertising, Wired-
Searcher Behaviour Research - SES San Jose 2008 , adCenter Blog
-
The Biggest Search Marketing Lie Ever Told, Lairig Marketing
Searching
SEM Industry
SEO & SEM
-
Page One Results On Google Is Going To Get Harder |, itstheroi.com
- SEO
Success — Guess What…Content Works! , Search Engine Watch Blog
-
Basics of Repurposing Content for Blogs, Online Marketing Blog
- Does the
Encoding of a Web Site Matter for Google?, Search Engine Roundtable
- Free
SEO Tips for Google Search Suggest, SEO Book
-
Getting Google Webmaster Tools Gadgets On Your Homepage, ShoeMoney
- Getting
Shoppers From Search to Store, Ad Age
-
Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO,
SEOmoz
-
Optimizing for Navigational Searches, SEO.com
-
Search Engines Are Like Your College Professor, Yahoo! Search
Marketing Blog
SES San Jose Site Clinics, Dave Naylor- Weapons
of Mass Optimization, Search Engine Watch Blog
Social Media
Video, Music & Image Search
Other Items
Recent Hot Items From Sphinn, Our
Social News Sharing Site:
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
Click to continue reading…
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
Click to continue reading…
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
Click to continue reading…
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
Click to continue reading…
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